Is this a scalp shampoo or a damage-care shampoo?

It’s a damage-care shampoo with scalp benefits — treats the hair while keeping the scalp feeling clean and comfortable.

Is it suitable for color-treated or bleached hair?

Yes. It’s designed to support color-beauty and reduce the “stressed” feel after chemical services.

Will it dry out my scalp?

It’s formulated for a comfortable cleanse. If your scalp is very sensitive, start by alternating with your gentlest routine.

Can I use it every day?

Many people can. If your hair is very dry, you can alternate days and pair with your preferred treatment step.

Do I need to shampoo once or twice?

If you have oily roots or heavy styling products, two rounds can work better (first cleanse + second performance cleanse). For normal hair/scalp, one round is often enough.

Is it suitable for all hair types, ethnicities, and textures?

Yes — it’s built around universal needs: damage-care performance + scalp comfort. Adjust frequency and amount based on root oiliness and hair dryness.

Does it contain added fragrance?

No added “Parfum”. The scent comes naturally from Mandarin + Lavender essential oils.

How soon will I notice results?

Scalp feels clean and comfortable immediately. Hair strength feel and color-beauty support improve with continued use.

How do I get maximum DUO results at home?

For the most complete result, use the DUO routine: cleanse + treat + leave-in. We’ll share the full DUO home-care sequence once all DUO steps are finalized.

ADVANTE DUO SHAMPOO | Urban Haircare

ADVANTE DUO SHAMPOO

Treats the hair — respects the scalp

Hair AND Care. Science of Japan.

OFFICIAL RETAIL PRICE

200ML: SGD78

900ML: SGD168

OFFICIAL RETAIL PRICE

200ML: SGD78

900ML: SGD168

A damage-care shampoo designed to leave hair feeling stronger, smoother, and more color-beautiful, while the scalp feels clean and comfortable.

Instantly: fresh roots, comfortable scalp, clean rinse feel
With continued use: stronger-feeling hair, better color longevity, healthier-looking finish

Stronger-feeling hair + less breakage feel
A damage-care cleanse that supports resilience over time
Powered by: Hematin

Better color longevity
Helps colored hair stay beautiful longer by supporting fibre condition and reducing oxidative stress
Powered by: Hematin

Clean scalp, comfortable feel
Cleans thoroughly while keeping the scalp feeling balanced—not tight or stripped
Powered by: balanced cleansing system + botanical blend

Many “scalp shampoos” focus on scalp only and leave hair rough.
Many “damage-care shampoos” make hair feel nicer but can feel harsh on the scalp.

ADVANTE DUO SHAMPOO is built on the AND Factor:

Treats the hair (damage-care performance), AND
Respects the scalp (clean, comfortable finish)

So you get a shampoo that feels like haircare — without sacrificing scalp comfort.

Japanese Novel Ingredient — Hematin
Hair damage care + post-color oxidative residue support
A Japan-developed active used in advanced damage-care products to support stronger-looking hair and a cleaner, more refined finish.
- Helps repair the look and feel of hair damage
  
  Supports resilience and smoother-looking hair over time.
  
  Powered by: Hematin
- Helps prolong color longevity
  By supporting hair fibre condition and reducing oxidative stress from daily washing and environmental exposure.
  Powered by: Hematin
- Helps reduce oxidative residues after color / bleach
  
  Coloring and bleaching can involve peroxide processes. Evidence shows hematin can help reduce hydrogen peroxide (peroxide residue), supporting a less “stressed” feel after chemical services and helping maintain a more beautiful color result.
- Promotes scalp freshness (comfort + odour control)
  
  Evidence shows hematin has a deodorizing function, supporting a fresh scalp feel as part of daily cleansing.
Balanced cleansing system — Clean scalp, comfortable feel
A blend of cleansing agents designed to clean effectively while avoiding an overly stripped finish.

What you'll notice:
- Clean, fresh roots
- Scalp feels comfortable (not tight)
- Hair feels more “treated” than typical scalp-only shampoos
Botanical comfort blend — Calm, clean, fresh sensation
A supporting blend of botanical extracts chosen to enhance the wash experience and scalp comfort.

Highlighted botanicals: St. John’s Wort • Calendula • Chamomile • Cornflower • Linden • Roman Chamomile

Naturally scented with essential oils: Mandarin • Lavender

LEARN MORE

Claim → Key Ingredient Map

Why peroxide residue matters for color-treated hair

Scalp benefits without medical claims

Ingredient highlights

FAQ