Is ADVANTE SMOOTH a rebonding service?

No. ADVANTE SMOOTH is not old-school rebonding. It is a modern anti-frizz smoothing service designed to leave the hair smoother, softer, and easier to manage — with a more natural finish.

Is it a keratin treatment?

No. It is not a keratin treatment and not a temporary coating service. ADVANTE SMOOTH is a long-lasting reshaping treatment that is also deeply treatment-infused.

What makes ADVANTE SMOOTH different from other smoothing treatments?

Two things: • it is treatment-infused, so hair condition and texture improve together • it uses a controlled GMT-based smoothing approach designed to feel more refined, softer, and lower-burden than traditional straightening systems

Will my hair become flat or stiff?

No. The goal is not stiff, unnatural flatness. ADVANTE SMOOTH is designed to give a smoother, more disciplined texture while still keeping the hair looking and feeling natural.

How long does it last?

It is designed to last for months, depending on hair condition, home care, and lifestyle. As new hair grows out, it will naturally follow your original hair texture.

Is it only for people who want very straight hair?

No. ADVANTE SMOOTH is not only about making hair straight. It is about creating a better, easier-to-manage texture with less frizz, less puffiness, and a more polished finish.

Will the hair feel healthier after the service?

When performed properly, many clients notice an immediate improvement in both hair condition AND texture — the hair feels softer, smoother, and easier to manage after the treatment.

Is it suitable for all hair types?

It is especially suitable for clients with frizz, puffiness, excess volume, or hard-to-manage texture. Your stylist will assess whether it is suitable for your hair condition and desired result.

Can I do it together with hair color?

Timing depends on the type of color service and your hair condition. In some cases, it can be done together with toning or a color refresh. For clarity and best results, please consult an ADVANTE-trained professional.

Why do salons trust ADVANTE SMOOTH?

Because it combines modern smoothing performance, treatment-infused care, and real-world proven results — backed by years of use in top salons and thousands of clients served every month.

What is the biggest difference clients notice?

Usually this: visible and touchable improvement in hair condition AND texture. The hair not only looks smoother, but also feels better.

Who is the ideal client for ADVANTE SMOOTH?

Clients who want: • less frizz • easier daily maintenance • smoother, healthier-looking hair • a result that lasts for months • and a modern alternative without the old rebonded look or the potential hazards associated with formaldehyde-based keratin treatments

ADVANTE SMOOTH | Urban Haircare

ADVANTE SMOOTH

Treatment-infused smoothing that lasts for months.

Not rebonding. Not keratin. ADVANTE Smooth is a modern anti-frizz smoothing service designed to visibly improve hair condition AND texture — for hair that feels smoother, healthier-looking, and easier to manage, with a softer, more natural finish.

Built on the Science of Japan, it uses a controlled smoothing approach trusted by top salons and leading stylists in Singapore, with thousands of clients served every month.

Long-lasting anti-frizz smoothing

Smooths unruly, puffy, frizzy hair into a calmer, more manageable, moveable texture that lasts for months.

Treatment-infused, healthier-looking finish

More than just straightening — the hair feels softer, smoother, and more cared-for after the treatment.

Natural movement, not stiff flatness

Designed for a modern result: polished, disciplined hair that still feels natural and easy to wear every day.

Trusted salon service, proven at scale

Used by top salons and leading stylists, with thousands of happy customer services performed every month.

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Why ADVANTE SMOOTH exists?

For years, clients who wanted smoother hair were often left choosing between two extremes:

Old-school rebonding, which can feel too stiff, flat, and outdated
Keratin/anti-frizz treatments, which can feel nicer at first but are often more surface-based and temporary.
Some smoothing treatments can also release fumes that feel harsh on the eyes and airways, and formaldehyde-releasing hair smoothing products carry recognized health concerns.

ADVANTE Smooth was created to offer a more modern middle path.
A smoothing service that gives real, long-lasting texture control — while keeping the finish softer, more natural, and easier to live with.

It is designed for today’s client: less frizz, less daily struggle — but still hair that moves, feels touchable, and looks healthy.

ADVANTE Smooth is not built like traditional straightening.
It uses a treatment-infused smoothing system designed to create a smoother, more manageable texture while keeping the hair looking and feeling more natural.

Built on three pillars:

Treatment-infused

The smoothing service is deeply infused with loads of treatment goodies for the hair (deep dive into the Science below), so the hair quality AND texture greatly improves after the hair service.
Controlled GMT smoothing approach

A modern reshaping system that smooths frizz-prone hair in a more refined, more controlled way.
Science of Japan, proven in real salons

Trusted by top salons and leading stylists in Singapore, with thousands of clients served every month.

ADVANTE SMOOTH is most ideal for clients who:

- Struggle with frizz, puffiness, unruly hair, “fly-away” strands

- Want hair that is easier to manage every day

- Like a smoother, more polished texture but do not want stiff, flat “rebonded” hair

- Want a result that lasts for months, not just until the next few washes

- Prefer a finish that feels softer, healthier-looking, and more natural

- Freedom to change style in future – perm/highlights/coloring/etc.

It is especially suitable for clients living in humid climates like Singapore, where frizz control and easy maintenance matter every day.

Immediately after the service:

- Visible & touchable improvement in hair condition AND texture

- Hair looks smoother, neater, and more controlled

- Frizz and unwanted puffiness are visibly reduced

- Hair feels softer, sleeker, and easier to comb through

- The finish looks polished, but still natural, airy and cushioned

In the weeks and months after:

- Daily styling becomes faster and easier

- Hair stays more disciplined in humidity

- Blow-drying feels easier, and the overall shape sits better

- The hair texture remains smoother and more manageable for months

The real difference:

ADVANTE Smooth is not about making the hair unnaturally flat.
It is about giving the hair a better texture — one that is easier to live with, easier to style, and more beautiful in daily life.

LEARN MORE

ADVANTE SMOOTH is not built as a “reshape first, care later” service. It is built as a treatment-infused smoothing system, which is why clients often notice a visible and touchable improvement in both hair condition AND texture immediately after the service. What makes this formula especially complete is its inside-and-outside repair logic: • Meadowfoam Delta-Lactone is a proven ingredient that is well documented in patents to work on the cortex area — the inner part of the hair. This supports better overall hair condition from within. • Erucalactone (Gamma-Docosalactone) focuses more on the cuticle surface — helping the outside of the hair feel smoother, more polished, and easier to manage. This gives ADVANTE SMOOTH a more holistic treatment profile than systems that only focus on reshaping or only coat the surface. Heat-activated support: perfectly suited for a smoothing system. Both ingredients are especially relevant in a professional smoothing service because they are heat-activated, making them highly supportive of a result that looks smoother, feels softer, and finishes more refined after blow-drying and styling.

At the core of ADVANTE SMOOTH is a controlled GMT-based reshaping approach inside a treatment cream system. Unlike traditional high-alkaline straightening systems, ADVANTE SMOOTH is designed on an acid-side approach of around pH 5.5. This is especially important because it is close to the isoelectric point of hair — the pH zone where hair is generally more balanced and less burdened. This means the treatment is able to work in a more controlled way, with: • less pH burden • low-to-minimal cuticle stress • a softer, more natural result • and a smoothing effect that feels more refined and modern In simple words: ADVANTE SMOOTH is not about aggressively forcing the hair straight. It is about creating a better texture through a more controlled, lower-burden approach.

Beyond GMT itself, the A1 treatment cream also includes a broader support system that makes the formula feel more complete: • Hydrolyzed Starch — moisture and conditioning support • Hydrogenated Rice Bran Oil — nourishing softness • Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer — smoother touch and conditioning support • Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer — film-forming support for improved feel and discipline • Amodimethicone — smoother combability and polished finish • Thioglycerin, Acetyl Cysteine, Cysteine — supportive reducing ingredients used at very mild concentrations, contributing to a more well-done, multi-layered reduction Every layer of the hair is taken into consideration in how it is both treated AND smoothened. So ADVANTE SMOOTH is not simply “a smoothing chemical.” It is a holistic, treatment-infused smoothing formula designed to improve how the hair looks, feels, and behaves.