ADVANTE NEMOTO HYDRATOR
Biomimetic Hydration for Scalp AND Hair — without Silicones.
Science of Japan.
OFFICIAL RETAIL PRICE
900ML: SGD208
OFFICIAL RETAIL PRICE
900ML: SGD208
A new-category hydrator designed to moisturize both scalp and hair, delivering a water-rich softness and smooth manageability — without the coated feel of silicones.
Instantly:
- Scalp feels clean and comfortable, not stripped
- Hair feels lighter at the roots, with better lift and body
- Hair becomes easier to manage (less frizz, less tangling)
With continued use:
- A more stable scalp feel (less “on/off” sensitivity patterns)
- Hair feels stronger and fuller, with more consistent shape and bounce
- Color-treated hair tends to look fresher for longer because the wash experience is more gentle and conditioning-friendly
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Ultra-Advanced Hydration for Scalp + Hair
Skincare-inspired hydration that comforts the scalp and keeps hair feeling supple and bouncy — not just for the moment, but for long-term condition
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Next-Gen Biomimetic Cuticle Care (Silicone-Free)
A new category of conditioning: biomimetic care that behaves like a water-rich protective layer — leaving hair softer, smoother, and more controlled without a silicone coating
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Science of Japan: Longevity-Inspired Scalp Vitality
A research-driven approach to support a healthy-looking scalp environment over time — because healthy hair starts at the roots
Founder's Note:
I believe proper scalp care should be a daily home routine — not something we only think about when problems show up.
In my experience, many common scalp concerns — dryness, tightness, sensitivity, oiliness, even flaking — are often signals that the scalp environment is out of balance.
And one overlooked factor is simple but powerful: hydration and nourishment.
When the scalp is comfortable and well-supported, many issues become less frequent and easier to manage.
That’s also why I don’t see “scalp care” as shampoo alone. Shampoo cleanses — but care also means replenishing.
So I created NEMOTO HYDRATOR: a new-category hydrator that delivers true hydration for both scalp AND hair — silicone-free, weightless, and designed to feel water-rich rather than coated.
And because ADVANTE is built on the Science of Japan, we pushed beyond “natural oils” into biomimetic technology and longevity-inspired scalp science — so a healthier scalp and naturally beautiful hair may become more evident over time.
— J, Founder of ADVANTE
NEMOTO HYDRATOR isn’t built like a traditional conditioner.
Most conditioners rely on silicone slip or heavy cationic coating. NEMOTO takes a different approach: biomimetic hydration — designed to feel water-rich, weightless, and premium without a coated finish.
Built on three pillars:
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Dual-Layer Hydration (Scalp + Hair)
Multi-size hyaluronates deliver immediate cushion and lasting comfort — skincare-inspired hydration made for scalp and hair.
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Next-Gen Biomimetic Cuticle Care (Silicone-Free)
A water-loving, biomimetic protective feel that leaves hair softer, smoother, and easier to control — without silicone coating.
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Science of Japan: Longevity-Inspired Scalp Vitality
A research-driven approach to support a healthy-looking scalp environment over time — because healthy hair starts at the roots.
(Full ingredient science and citations are in Section 7: Deep Dive into the Science.)